Capture Forms

A capture form is a form you paste onto your own website. What people fill in arrives in your pipeline as a lead, with the answers, the page it came from and — if the visitor came from an advert — which one.

Building a Form

1. Click Form, give it a Name only you will see, and choose which stage New enquiries land in
2. Create opens the builder with five starter questions: First name, Last name, Email, Phone and How can we help?
3. Add, reorder or edit questions with Question, the arrows and the pencil
4. Save — the snippet on your website serves the new version straight away

Each question has a Kind of answer — Text, Text Area, Email, Phone, Dropdown or Checkbox — and a Where the answer goes setting: First name, Last name, Company name, Email, Phone, Enquiry or Marketing consent. An answer with nowhere of its own is written into the enquiry text, where whoever rings back will read it.

Two rules are enforced when you save: a form must ask for an email address or a phone number (otherwise nobody could answer the person), and a marketing consent tick-box is always optional and starts unticked — that is what makes it consent. It is recorded with the moment it was given.

Putting It on Your Website

The Put it on your website card at the bottom of the builder holds one line of HTML:

<script src="https://dynamik.app/embed/forms/…key….js" async></script>

Paste it where the form should appear. It draws itself there in your site's own fonts and colours and needs nothing else — no stylesheet, no account for the visitor. The visitor sees a Send button and, afterwards, Thank you — we have your message and will be in touch.

The Live on the website switch turns a form off without deleting it: the snippet then shows nothing. Deleting a form stops the snippet too; the enquiries it already brought in stay in the pipeline.

Which Advert It Came From

If the page carrying the form was opened from a link with utm_source, utm_medium or utm_campaign in its address — the tags advertising platforms add — those three are stored on the lead. Nothing else about the visitor is tracked.

What Keeps the Pipeline Clean

Three defences, deliberately no captcha:

• A hidden field called website that people never see. Anything typed into it is a bot giving itself away. Leave it alone
• A clock: a form sent in under two seconds, or from a page left open for more than a day, is refused
• A rate limit on the address, so a flood from one place does not become a hundred leads

A refused visitor is shown the same thank-you as everyone else. Nothing is lost: every submission, accepted or refused, is kept under Growth → Submissions with what was sent, the sender's address and the reason it was turned away.

Rescuing a Real Enquiry

A short form filled in quickly, or a browser that autofills the hidden field, can put a real person on the Turned away list. Read what was sent — Read it opens every answer — and if it is a person, click It was a person — add to pipeline. The lead is built from what they sent, exactly as if it had been accepted, and the record keeps the reason it was refused so a defence that is costing you enquiries can be spotted.